Inbound marketing produces some of the most impressive returns on investment. If your company isn’t making optimal use of inbound strategies, you’re definitely missing out. This is one of the most time-efficient and cost-effective way to start generating more leads for your business and making more conversions. In fact, inbound marketing can cut your per lead costs to less than half. The average cost of an outbound lead is $373 while the average inbound lead will cost you just $143!
What Your Business Can Get From Inbound Marketing Efforts
Inbound marketing is everything that your company does to attract prospects and make them come to you, rather your having to go out and get them. These efforts include landing page optimization, email marketing, blogging, using social media platforms, posting high-value content in the form of info videos, infographics, articles and more. Following are some of the many benefits that your company can gain from a solid and well-organized inbound campaign for marketing your business:
- Get leads that are more likely to close
- Get 8x more leads through content searches than you’ll get from outbound marketing efforts
- Cut your per lead costs by 61%
Get More Paying Customers With Less Effort Invested
Not only will your per lead costs be a lot lower when you start using inbound techniques, but you’ll also have to spend far less time finding and converting leads. Studies have shown that by posting new content just once per week, 67% of businesses are able to acquire a new customer through their blogs. This number increases to a whopping 92% when companies update their blogs several times per week. Best of all, many of these online resources will maintain their value and viability indefinitely and will continue attracting and educating consumers while effectively moving them through the purchasing process. Thus, these marketing strategies will provide phenomenal short-term returns as well as impressive, future gains.