It just wouldn’t seem like a New Year without a look ahead to 2016 trends. When it comes to the world of marketing, things are looking up! If you have ever struggled to unjam a copier, it can sometimes feel like technology does NOT make our lives easier. Over the coming months, 2016 will restore your confidence in the role of technology by simplifying just about every aspect of running a business. So, in no particular order, here is our list of the top digital marketing trends for 2016:
We’ll all ditch the “digital” in digital marketing. At this point, continuing to say “digital marketing” is like having a department of redundancy department. It is probably safe to let go of the “digital” and fully embrace the fact that the vast majority of customers are online and just cut to the chase.
- Consumers will start splurging with mobile payments. You have to love a business trend that doubles as a fashion trend. Wearable technology is going to make it easier than ever to engage in retail therapy and do some serious impulse shopping.
- The content marketing monster will grow and grow and grow… there is no end in sight with this one. Content marketing is still king of the hill and will continue to be at the center of marketing for some time to come. Businesses will invest more money in creating content, hiring content professionals and improving search results, so be prepared to ride this trend well into the coming years.
- Ads will continue to read our minds. And most unsettling of all, they will get better at it! Digital ads are becoming so intelligent and targeted that advertising will feel more like subliminal messaging than traditional ads.
- Predictive content tools will take center stage for business. Forget creating a bunch of content and then conducting extensive A/B testing. Predictive tools can help you identify what types of content and topics you should be promoting from the start.
All in all, digital marketing trends for 2016 paint a bright picture for businesses and marketers.