If you have a website for your business, congratulations. You’ve joined the ranks of millions of other business owners that live in the land of technology. But that’s not news, right? You already knew that. But did you know that over two-thirds of Americans that step into any kind of online experience are doing it from a smartphone? That means they are clicking, buying, streaming, and surfing from their mobile device. It also means if you don’t have a mobile-friendly website, you’re in a little bit of trouble.
Drive traffic to your site.
Online marketers and business owners use cyberspace to drive sales and generate leads, and they do this using their website as a starting point. If your site isn’t user-friendly on anything other than a desktop, they’re going to hop the fence and go elsewhere. To successfully drive traffic to your site, you’ve got to shine on every handheld device in the world.
Tips to turn on mobile lovers.
So what can you do to stand out on the Internet? Here are some best practices that top converting businesses use to create a mobile friendly website:
- Adapt to portrait and landscape orientations.
- Be sure elements are touch friendly and easy to find.
- Ditch large graphics that can slow download time.
- Avoid the use of Flash.
- Don’t use pop-ups that redirect or frustrate the user.
- Set up phone numbers to perform click-to-call technology.
- Create forms that are short and simple. Disable autocorrect.
- Make your buttons with CSS, not images.
- Body copy should be at least 14px; buttons and touch targets 44px.
- Design images that resize automatically to fit any screen.
Now do yourself a little favor: Pick up your own smartphone and type in your web address. Is it a mobile friendly website? Will it adapt and adjust when you turn your phone? Does it make you want to stay and play? If not, it’s time to make some changes.