Whether you run a small business with one partner or you have a workforce of 200 or more, online reviews and other postings about your brand have a significant impact. Without a social media management strategy, online content with its global reach can come in fast to either quickly build up a brand or tear it down.
The following checklist will help you to come up with winning social relationship management strategies;
1. Planning and coordination
The plan for dealing with online content should involve;
- assigning people to deal with different tasks such as handling complaints, answering questions and so on.
- notifying users of anything new such as special offers or other news about your product.
- customizing workflow and automating frequent tasks like updating newsletters, posting new content and others.
- creating a schedule for creating online content for online posts in newsletters or mass emails.
- consolidating team activity to keep track online brand management.
2. Engaging the online audience with the brand
All activity that is undertaken online should be with the purpose of positioning your brand so that it is visible and attractive to the millions of people who come across it in cyberspace. This can be done by;
- coming up with a united and consistent voice of the brand such as a motto and catchphrase that the audience identifies with your brand.
- putting out content across the different social media platforms so that you cast your net as wide as possible to catch the attention of those who use different platforms.
- having a content library that gives information about the brand
- giving users specific information they are looking for quickly through a comprehensive Q&A section.
- coordinating all online activity so that it is aimed at achieving set goals like higher online sales, more newsletter subscribers or other goals.
- identifying your target and putting out content that is relevant to them on the social media platforms that they use.
3. Listening and measuring
It is important to periodically take the time to stop and evaluate how well your social media management strategy is working. Take time to:
- identify those who have the greatest influence online and keep up with them.
- make the most of threaded views.
- have means to measure how engaged people are.
- evaluate successes and challenges.
- measure investment and returns of your online engagement efforts per dollar.
- network with everyone involved at departmental, regional and area levels.