Building relationships through your social media presence is essential. Although research has shown that businesses who established a presence online through social media platforms saw a 30% jump in the number of loyal clients, it is not enough to just have a social media presence. Strategic social relationship management is essential. It is a strategy that 54% of businesses with social media presence are employing.
Management will take care of several essential factors;
- It will ensure that customers complaints and concerns are addressed right away. This will avoid a situation where a client posts something one of the social platform media and it sits there unaddressed and attracting more and more negative comments that can cast a brand or company in very bad light.
- Social relationship management will also ensure that the messages you are putting out are unified. Whether it is notifications about events or information about a brand or product, it should have a thread of cohesiveness across all the platforms.
- You can also ensure that you are making maximum capital out of social media by ensuring that you are encouraging customers and those who come across your website to share about your company with a simple click.
- Social marketing is a very affordable means of running a marketing campaign. It doesn’t cost much and it gives you the means to reach an unlimited number of potential customers including those located on the other side of the globe.
- You can manage social media platforms to create a winning image of your brand or company. You can post videos and photos to promote your brand. You must also ensure that you constantly refresh your pages with fresh content that is interesting and relevant.When it comes to online marketing and social relationship management, content is king. The findings posted in a 2014 September 2014 infographic indicated that 93% of B2B marketers rely on content marketing as a strategy. Out of this lot, 43% find content marketing effective.
It’s a verified fact that consumers purchasing decisions are influenced by what they see and read online about a product. Social media is the first source of information for consumers making social relationship management critically effective if content marketing is to bring in desired results.
Whether it is endorsements from experts or celebrities, paid advertising, blogs, articles or videos, your content must be up there in terms of accuracy, relevance and being updated. Many others are competing for the attention of your potential customers.
