Thousand Oaks Dentists Drs. Janice and Joseph Beierle have recently retained WSI to implement a digital marketing strategy on behalf of their long-established dental practice. WSI developed a website for the practice and launched it in early 2016. WSI is now focusing on digital marketing strategies that will help prospective patients easily find them using search engines like Google.
During the development of the website, BeierleDental.com, WSI teamed up with a local photographer to capture images of the doctors and their staff that reflected the relaxed and informal character of the office. Despite that informality, though, the Beierles have stellar credentials. They are proud to include themselves in the ranks of USC graduates, members of the American Dental Association, California Dental Association and the Santa Barbara-Ventura County Dental Society.
In addition, the office’s staff includes four hygienists with the respected accreditation of Registered Dental Hygienist with Expanded Functions, along with two Registered Dental Assistants.
The current phase of digital marketing work on behalf of the practice will involve search engine optimization for key phrases that include:
A key part of WSI’s search engine optimization campaign will focus on the creation of additional content to be added to the website, and to blog posts at Blogger, WordPress, and Tumblr. These off-site blog posts will focus on the two doctors’ expertise with cosmetic dentistry, root canals, dental implants, crowns and veneers, bonding, and tooth bleaching.
In the months ahead, WSI plans to analyze the effectiveness of the search engine optimization campaign and complement that with complete and accurate listings in all relevant online directories.
WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Founded in 1995, at the birth of the Internet, we have always been, and always will be an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.
This blog originally appeared on the WSI ePro Marketing blog.