Copper Knoll brought WSI in to help them develop an overall digital marketing strategy. The goals were to increase their presence on Google, drive more leads through their website and secure more self storage customers.
WSI began by performing keyword research and a competitive analysis. We determine to focus on terms such as public storage, storage units, and . These keywords acted as an outline for content creation. WSI also created profiles for Copper Knoll Self Storage on sites like , , Facebook and Twitter. Also, WSI will generate directory listings for Copper Knoll on a monthly basis. All these strategies will work together to enhance Copper Knoll Self Storage’s reputation on the web.
WSI created a new website for Copper Knoll Self Storage using WordPress. The responsive website includes newly created pages with content that has been optimized for SEO (Search Engine Optimization.) SEO will be based on the keyword research and competitive analysis initially completed. The content will be shared on a variety of social media and third-party sites to maximize its reach.
WSI set up accounts for Copper Knoll Mini Storage on Google Analytics and Google Webmaster Tools so that they can effectively monitor website traffic and performance. Close monitoring will allow WSI to make any necessary changes to Copper Knoll Mini Storage’s marketing strategy in a timely manner.
This post originally appeared on WSI’s blog at .