When it comes to buying and selling homes, nobody does it better than Ottawa Realtor the Gunn Team. Over the last 9 years, The Gunn team has been successfully meeting their client’s Ottawa Housing Market needs but with the high demand and competitiveness of this industry, they’ve noticed the following trend; that clients investigating realtors to help in the purchase or sale of their homes has changed over the years and the need for a competitive advantage is necessary to sustain longevity in this market.
In June of 2015, Ottawa Carleton Real estate agents the Gunn Team hired the services of WSI eStrategies in Ottawa to create a new modern website and begin a strategic SEO campaign to help drive prominent keywords onto the first page of the search engines.
After creating a new WordPress responsive website, WSI began performing the necessary on and off page SEO tactics to drive rank and traffic to the new website. The following was completed:
- Keyword research
- Web page content creation
- Internal linking
- Directory submissions
- Local Citation Submissions
- Creation and optimization of Google my Business page
- Video creation, optimization and distribution
- Off page blogging to sites like Worpress, Blogger, Weebly and Tumblr.
The Gunn team and WSI discussed in detail the competitiveness of the real estate industry when it comes to online marketing and a realistic timeline to see our selected keywords achieve rank. Although the last 6 months have yet to see 1st-page rank, we’re seeing positive and constant progress in the Search Engine Result Pages (SERP’s) and anticipate that 1st-page rankings are achievable in the next 6 to 8 month for some of the more prominent GEO focused keywords.
With the help of WSI, the Gunn Team have also implemented an aggressive Social Media Marketing campaign which has produced improved brand recognition and increased traffic to their website. Building long-term partnerships with our clients is our top priority as it allows us to measure, manage and adjust our strategy to get optimal results which in turn drives more leads and sales for our clients.
WSI eStrategies a local Ottawa-based Digital Marketing Company working closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. We firmly believe in educating our clients about the best practices to help them succeed online.
This blog originally appeared on the WSI eStrategies blog: